梅蘭芳的海外媒體形象及對京劇海外傳播的啟示

梅蘭芳的海外媒體形象及對京劇海外傳播的啟示
The Media Image of Mei Lanfang and Its Enlightenment on Peking Opera’s Overseas Communication

作者: 于建剛 郝爽

关键词: 梅蘭芳；媒體形象；京劇；海外傳播 Mei Lanfang; Media image; Peking Opera; Overseas communication

摘要:在梅蘭芳數次海外演出的過程中，已經完備發展的海外報刊行業對其藝術形象和生活形象做了較為詳盡的報導，有意識的利用人格化建構對梅蘭芳的形象進行了立體式、綜合化塑造。雖然因為文化差異與地域間隔使得海外媒體對梅蘭芳形象的建構與傳播還存在不少缺憾之處，但其中所呈现出來的人格化塑造、多元化傳播等方法對當前京劇的海外傳播有著一定的借鑒意義。

Abstract:When Mei Lanfang was performing in the western countries, the local media, which was then rather developed, made detailed reports on Mei Lanfang’s artistic and social image, and personified MeiLanfang's image deliberately in a three-dimensional and comprehensive way. Although there were many shortcomings in the construction and dissemination of Mei Lanfang's image at that time due to cultural differences and regional distance, it diversified the communication methods in this field and may provide reference for the current overseas communication of Peking Opera.

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