中國電視藝術“標杆之作”的創作流變、藝術特色與經驗啟示

中國電視藝術“標杆之作”的創作流變、藝術特色與經驗啟示
The Evolution, Artistic Features and Experiential Enlightenment of the "Classic Works" in Chinese Television Art

作者: 陳寅 丁夢瑤

关键词: 中國電视藝術；標杆之作；中國特色；繼承創新  Chinese television art;ClassicWorks;Chinesecharacteristics; inheritance and innovation

摘要:在中國電视藝術65年的創作進程中,一以貫之的是由諸多品質上乘、影響深遠的“標杆之作”連接而成的中國特色電視藝術創作模式與發展道路。電視劇實現了從文學改編到“經濟型”編劇、單本故事到“連續性”敘事的形式變遷,內容堅持圍繞重大主題與現實主義;綜藝節目由文藝欄目原型脫胎生長，從“洋模式”引進到“中國模式”輸出，始終發揮社教服務、益智娛樂、文化傳承功能;晚會節慶內核從單一到多元，中華傳統節日、黨和國家重要紀念日、重大事件等成為創作來源。整體來看，堅守中國化與人民性的價值導向、秉持大眾性與時代性的創作思路、構建矩陣化與國際化的傳播體系、打造完形性與帶動性的產業格局，成為中國電視藝術形成的基本經驗與創作啟示。

Abstract:Throughout the 65-year creative process, Chinese television art has developed a consistent pattern and distinctive path with notable Chinese characteristics, exemplified by numerous influential“ClassicWorks". TV series have successfully transitioned from literary adaptations to economically-driven script writing, evolving from standalone stories to continuous narratives while maintaining a focus on major themes and realism. originating from the prototype of art columns, variety shows have progressed from importing foreign program format to exporting domestic ones, preserving their functions of societal services, education,entertainment and culture. Gala festival has evolved from a mere TV show into a fusion of culture and politics, drawing inspiration from traditional Chinese festivals, important national anniversaries, and significant events. In summary, the fundamental experiences of Chinese TV arts include adhering to the value orientation of being “Chinese”and for Chinese people, embracing popular and contemporary creative methods, establishing a communication matrix for audiences both domestically and internationally, and creating a pioneering industrial pattern.

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