數字化驅動下澳門沉浸式交互藝術的創新路徑研究

數字化驅動下澳門沉浸式交互藝術的創新路徑研究

Research on Innovative Pathways for Immersive Interactive Artin Macao Driven by DigitalizationGONG Yihan LIN Tianyi

作者: 龔意涵 林天羿

关键词:沉浸式體驗 交互藝術 空間敘事 城市品牌塑造 路徑探索 Immersive Experiences; Interactive Art; Spatial Storytelling; Urban Branding; PathExploration

摘要:在全球数字化與體驗經濟興起的背景下，沉浸式交互藝術逐漸成為文化消費與旅遊發展的新趨勢。澳門獨特的中西文化交融優勢為数字藝術創新提供了豐富土壤。本文分析了澳門現存的沉浸式交互藝術典型案例，並結合空間敘事學與城市品牌理論，探討数字化驅動下澳門交互藝術沉浸式體驗的創新路徑。研究指出:沉浸式交互藝術不僅能增強觀眾的沉浸感和參與度，還能在文化敘事中有效傳播“澳門故事”，助力城市品牌的現代化塑造。本文的發現可為地方政府、文化機構及藝術企業在数字化轉型中提升交互藝術設計與文化傳播效果提供參考。

Abstract:Against the backdrop of global digitalization and the rise of the experience economy,immersive interactive art has gradually emerged as a new trend in cultural consumption and tourism.Macao has a unique advantage of blending Chinese and Western cultures providing a fertile ground forthe digital art innovation. This paper analyzes representative cases of existing immersive interactive artin Macao and, integrating spatial narratology and urban branding theory. It explores the innovativepathways for immersive interactive art in Macao driven by digitalization. The research indicates thatimmersive interactive art not only enhances audience immersion and engagement but also effectivelydisseminates the "Macau narrative" within cultural storytelling, thereby supporting the modernizationof the city's brand identity. The findings offer valuable insights for local governments, culturalinstitutions, and art enterprises seeking to enhance interactive art design and cultural communicationoutcomes during digital transformation.

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