智媒時代音樂綜藝節目的創新實踐 一以《聲生不息·港樂季》為例

智媒時代音樂綜藝節目的創新實踐一以《聲生不息·港樂季》為例
New Practice of Music Variety Show in the Intelligent Media Era--Taking "Hong Kong Music Season" as an Example

作者: 王豔玲  朱楠

关键词: 智媒時代；音樂綜藝節目；台绸融合；《聲生不息·港樂季》 Intelligent media era; music variety show; Network integration; "Hong Kong Season of Music"

摘要:伴隨互聯網發展而典起的媒介創新，為傳媒電视綜藝節目在其內容生產與傳播終端等方面帶來了新的衝擊與挑戰。智媒時代的綜藝節目在演變過程中逐漸形成獨具特色的形態、風格及創作格局,自身優勢逐漸凸顯。同時台網綜藝節目之間也逐步實現聯合，在交融互滲中探索新的創作與呈現形式。音樂綜藝節目《聲生不息·港樂季》在宏觀主題背景下，基於對時代發展變遷和經典港樂的深度思考，從舞臺空間和風格的懷舊景觀建構，再到觀眾深度參與的內容製作，無疑探索了一條智媒時代綜藝節目的創新實踐之路，在熟練運用融媒體技術基礎之上，實現了國產音樂綜藝節目的人文關懷與文化交流目標，也為台網融合的未來發展方向提供了些許借鑒意義。

Abstract: Abstract: With the development of the Internet, media innovation has brought new impacts and challenges to the content production and communication terminal of media and TV variety shows. Variety shows in the era of intelligent media have gradually developed unique forms, styles and patterns in the evolution process, and their own advantages have gradually become prominent. At the same time, the variety shows on the network have realized the combination and explored new forms of creation and presentation in the integration and interpenetration.In the context of the macro theme, based on the in-depth thinking of the development and classic Hong Kong music, the music variety show "Hong Kong Music Season" undoubtedly proved an effective path of innovation and practice for variety shows in the era of intelligent media,from the construction of the nostalgic landscape of stage space and style to the production of content with deeper participation of the audience. It achieves the goal of humanistic care and cultural exchange of domestic music variety shows, and also provides some reference for future integration of Taiwan Internet.

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