澳門題材紀錄片創作的底層邏輯、敘事框架與傳播實踐

澳門題材紀錄片創作的底層邏輯、敘事框架與傳播實踐

The Underlying Logic, Narrative Framework, and Dissemination ofMacao-Themed Documentary Creation

作者: 李宇軒

关键词:澳門题材紀錄片 講好中國故事 城市形象一國兩制 Macao-themed documentaries; Telling China's stories well; International communication

摘要:澳門題材紀錄片承擔著向國際社會闡釋講好中國故事內涵、完善國家話語體系建構、提升國際傳播效能的重要作用。研究基於澳門題材紀錄片創作的底層邏輯、敘事框架與傳播實踐，對此進行深度剖析:其一，澳門题材紀錄片深植於澳門在世界歷史語境中的多元文化共生、家國情懷的影像化表達與“一國兩制”的政治功能;其二，現代發展與歷史文化並重的核心主題、集體記憶與平民史詩交融的敘事方式、澳門經驗與全球視野聯動的理念呈現，共同組成澳門題材紀錄片融入世界傳播話語體系的敘事框架;其三，新技術集群賦能、全媒體傳播矩陣構建、以“紀實+”範式打造澳門城市IP的傳播形式，為重塑澳門城市形象、提升中國文化軟實力提供了可複制的澳門樣本。

Abstract:Macao-themed documentaries play a pivotal role in interpreting the essence of China'snarrative to the international community, refining the construction of national discourse systems, andenhancing global communication effectiveness. This study offers an in-depth analysis of threedimensions of Macao-themed documentary creation. First, these documentaries are deeply rooted inMacao's multicultural coexistence within the global historical context, the cinematic articulation ofpatriotic sentiments, and the political functionality of "One Country, Two Systems" framework.Second, their narrative framework-designed to be integrated into global communication discourses-is constructed through a dual focus on modern development and historical heritage, a narrativeapproach blending collective memory with personal epics, and a conceptual presentation that connectsMacao's unique experiences with a global perspective. Third, the dissemination practices, including the empowerment of emerging technological clusters, the establishment of an omni-mediacommunication matrix, and the adoption of a "documentary+" paradigm to cultivate Macao's urbanintellectual property(IP), collectively provide a replicable Macao model for reshaping the city's imageand advancing China's cultural soft power.

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